Sunday, February 17, 2008

Critiquing Gatorade Tiger - Quiet Storm


In case you didn't know, Gatorade Tiger has hit the shelves, with three different flavors.

Since Blogger.com doesn't pay me six figures, I only bought one of the brands today, Quiet Storm.

Quiet Storm is the grape flavor of the new Tiger drink, and it tastes, well, exactly like Grape Gatorade.

I have to admit the consistency is a little lighter, but you could taste-test Grape, the new G2 Grape and Quiet Storm and Emeril Lagasse couldn't taste the difference.

Anyway, I know nothing about sales or marketing for a sports drink, but if I was going to pay $100 million to an athlete to pimp a drink, I'd at least change the recipe around so it didn't taste like two vodka tonics with or without a lime.

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