Tuesday, July 1, 2008

Did Somebody Roofie Me or Is This For Real?

I really don't have the energy to introduce this, so I'll just let the report take it away.

As if Tour purses weren’t incentive enough, a sponsorship initiative created by Eastman Kodak Co. and the PGA Tour will offer the prize to the winner of the inaugural Kodak Challenge.

Beginning in 2009, the Tour player who posts the lowest score relative to par over 18 “Kodak holes” – to be chosen from select tournaments throughout the season – earns the winner-take-all reward. Competition at the Kodak holes will be incorporated into tournament broadcasts, to some degree copying the way FedEx Cup standings are mentioned now, according to Tom Wade, the Tour’s chief marketing officer.

Oh peaches! We get to have bland announcers drop another sponsorship name while explaining to us what the fuck a Kodak Challenge is?

"Well Jimmy, that sure was a great shot Tom Purdy hit. Speaking of Purdy, did you know that Rod Pampling is leading the Kodak Challenge, a contest that spans 18 "purrdddy" holes across the country?"

"John (chuckles), i didn't know that. The Kodak Challenge, brought to you by Kodak."

If that doesn't make you want to Jimmy McNulty a bottle of Jameson right now, I don't know what would.

My favorite quote -- “As the leaders really start to take shape in the fall, it’s going to become a pretty big thing.”

Yeah, I'm sure PGA Tour stars are going to be dropping clubs in backswings and getting their caddies to step in lines in hopes of deterring someone from claiming the $1 million prize. $1 million. It's July 1 and 55 PGA Tour stars have made $1 million. You're Kodak for pete's sake, maybe make it a touch more interesting than a boring $1 million. It's 2008 people. Tiger wouldn't let you bring him his crutches for $1 million.


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