Wednesday, July 23, 2008
If You Can Wrap Your Head Around It, Golf Ratings are down Without Tiger
In news that wouldn't even make a coked out chimpanzee raise an eyebrow, golf ratings are down without Tiger Woods in the field.
I know, it's like hearing your parents really adopted you.
Because I'm not very good with the whole "numbers" thing, I'll just let the story explain.
Case 1: Buick Open. The first event of three events so far that Woods would have played but missed because of his knee surgery. The overnight rating on CBS for the fourth round was down 12%, from a 1.7 to a 1.5.
Case 2: AT&T National. Worse. The overnight ratings for the fourth round on CBS were down 48%, from a 2.9 to a 1.5. Third-round ratings dipped 35%, from a 2.0 to a 1.3.
Case 3: British Open. Not good. The overnight ratings for ABC's final round coverage Sunday fell 14.6%, from a 4.1 to a 3.5.
Ok, so all of these are down a percentage because Tiger didn't play? Got it. Next story please...