Titleist Has a New-Old Ball, and a New-New Old Ball (Shrugs Shoulders)

If you didn't know, Titleist is having some patent problems with Callaway golf. Callaway accused Titleist of using their patent, which the court ruled in favor of Callaway, but the Pro V company is appealing it, yada yada yada.

The only reason I'm telling you this is because you get to read things like the latest quotes from Geoff Ogilvy about the new Titleist golf balls.

Get ready to be confused.

"The new-new one, I'm not going to use this week," he said. "I'm going to play these two weeks with the new version of the old one, and then do a bit more testing. There are good reports about the new-new one. So I've got a whole month in Phoenix to test them all out. They never make a bad ball. They're always pretty good."

Asked to clarify, things really got entertaining.

"There's a new-old one, and there's a new-new one, which is the new one, which is the model in front of the old one," Ogilvy said, grinning as he spoke. "The other one is a 2007 ball, and this is a 2009 ball. There's a version of the 2007 ball, but it doesn't breach the patent. So I'm using the non-patent breaching version of the 2007 ball these two weeks."

Got it? The new-old one isn't as much a model as the new-new one, which isn't nearly as close to the new-old as the new-new.

Is it Friday yet?