Tuesday, April 28, 2009

Get Set For the Miller Chill Invitational


I have never understood the snag in using alcohol as a sponsor in certain sporting events (the NFL doesn't seem to have a problem with it), but the PGA Tour is different and likes to avoid using a company that sells alcohol as their main squeeze.

Well, up until now. According to Jon Show of the Sports Business Journal said that the PGA Tour is really looking into allowing "spirit" (that means alcohol ... hehe) companies to headline events.

Executives at PGA Tour headquarters are taking their most serious look yet at loosening rules that prevent spirit companies from buying tournament title sponsorships or traditional endorsements with players, said multiple sources familiar with the talks. Industry sources estimated the category could be worth up to $50 million a year in new sponsorship dollars.

The PGA Tour has considered such a move before but didn’t take action because of the stigma attached to the category, said a tour source. The PGA Tour’s board of directors would have to approve any change in the rules, and there is no firm timetable for a decision.


I'm all for this. You can say whatever you want about my following point, but alcohol and golf were made for each other. Hell, a beer company once signed maybe the least beer-drinking fellow in the world, Sergio Garcia, to a sponsorship deal, so at least Michelob Ultra understands it.

I think this makes good business sense. Hire a spirit company to headline some events, cash in on the easy money and understand that just because the event is called the Makers Mark Shootout, people aren't going to start hiding whiskey bottles behind their computer screens at work.

h/t Waggle Room

8 comments:

Lawrence said...

Found your blog via Deadspin. The camouflaged Cleveland wedge was hilarious. Sadly, Boo Weekley, who clearly will have/already has it in his bag is probably way too stoked about it.

Shane B. said...

I'm sure he bought some for all his cousins.

Also, welcome!

AppleDawg said...

I have never understood it either but I have always respected the PGA for it

I drink as well and like Bud Light ads

If the ban ends, so be it

Ryan Ballengee said...

Love the pic, Shane!

ninest123 Ninest said...

ninest123 08.03
kate spade handbags, louboutin outlet, longchamp, true religion jeans, ray ban sunglasses, polo ralph lauren outlet, nike free, oakley sunglasses, nike outlet, coach purses, oakley sunglasses, michael kors outlet, michael kors outlet, gucci outlet, coach outlet, oakley sunglasses, michael kors, coach outlet, kate spade outlet, coach factory outlet, christian louboutin outlet, polo ralph lauren outlet, tory burch outlet, prada outlet, michael kors outlet, michael kors outlet, chanel handbags, burberry, burberry outlet online, ray ban sunglasses, louboutin shoes, michael kors outlet, nike air max, prada handbags, longchamp outlet, jordan shoes, longchamp outlet, louboutin, tiffany and co, replica watches, nike air max, tiffany jewelry

ninest123 Ninest said...

new balance pas cher, air force, vanessa bruno, hermes, nike roshe run, mulberry, lacoste pas cher, sac guess, air jordan pas cher, michael kors, ray ban uk, nike blazer, hollister pas cher, michael kors, tn pas cher, nike air max, nike free run uk, north face, ray ban pas cher, ralph lauren pas cher, nike air max, converse pas cher, michael kors, hollister, abercrombie and fitch, nike free, true religion jeans, true religion jeans, air max, longchamp pas cher, burberry, nike air max, vans pas cher, hogan, ralph lauren uk, true religion outlet, north face, sac longchamp, lululemon, timberland, louboutin pas cher, oakley pas cher

ninest123 Ninest said...

north face outlet, beats by dre, mont blanc, oakley, nfl jerseys, p90x workout, valentino shoes, birkin bag, insanity workout, vans shoes, nike huarache, soccer shoes, herve leger, celine handbags, new balance, nike roshe, mac cosmetics, abercrombie and fitch, asics running shoes, mcm handbags, reebok shoes, lululemon, nike roshe, bottega veneta, longchamp, jimmy choo shoes, giuseppe zanotti, wedding dresses, north face outlet, babyliss, chi flat iron, ferragamo shoes, iphone 6 cases, nike trainers, baseball bats, nike air max, hollister, ghd, soccer jerseys, instyler, timberland boots, hollister

ninest123 Ninest said...

pandora charms, karen millen, ugg boots, juicy couture outlet, juicy couture outlet, swarovski, pandora jewelry, hollister, ugg,ugg australia,ugg italia, ugg boots, converse, hollister, supra shoes, louboutin, montre pas cher, ugg,uggs,uggs canada, vans, uggs on sale, marc jacobs, ralph lauren, toms shoes, bottes ugg, thomas sabo, gucci, lancel, pandora charms, ray ban, ugg pas cher, ugg boots, replica watches, links of london, ugg boots, wedding dresses, nike air max, swarovski crystal, ugg boots uk, coach outlet, converse outlet
ninest123 08.03