Tuesday, August 4, 2009

When Did We All Become 4-Years-Old?


Dashiell over at Deadspin has a pretty good wrap today on the Tiger Woods farting escapade that has wafted itself throughout our national news organizations.

As you have seen (and heard) by now, Tiger Woods or Steve Williams or, hell, I don't know, Carrot Top, let some gas go on Sunday at the Buick Open and everyone in the world (besides myself, I might add) put the video up, because, we are all apparently in elementary school this week. I mean, farting isn't really my form of humor, but I understand some people find it hilarious. (I also know people that wear corduroy pants, but that doesn't mean I'm rocking them around Phoenix in August.)

Anyway, the Deadspin wrap is pretty good. At Dashiell points out, there isn't a single person not reporting this story.

Blame the blogs, of course. (Including us.) But how were we to know that CBS would actually send takedown notices to YouTube, claiming copyright violations against the people who uploaded five second clips of a fart sound? Or that CBS would claim to have investigated the matter and ruled out Eldrick as the culprit? It's a breathtaking display in how to turn a stupid video you wish would go away into a viral smash hit. Not silent equals very deadly.

Everyone is talking now. USA Today. The New York Post. The Chicago Sun-Times. The Detroit Free Press has two stories about it! (Yet, somehow it didn't end up on SportsCenter's "Blog Buzz" today. Go figure.) Who says sports journalism is dying?


In a world when clicks make the difference, stories like "Tiger Woods Farts" is an incredible SEO win for websites looking to pull in a few thousand more unique visitors.

My question is this -- how many more news outlets talked about the fart over the win? That is when things start to get a bit, wait for it, smelly.

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