Wednesday, October 7, 2009

The New FTC Regulations and You

As you have probably heard by now, the Federal Trade Commission has decided that starting December 1, bloggers are going to be forced to give information on product reviews and such, for some reason I'm not too sure about.

Here, the skinny ...

The F.T.C. said that beginning on Dec. 1, bloggers who review products must disclose any connection with advertisers, including, in most cases, the receipt of free products and whether or not they were paid in any way by advertisers, as occurs frequently.

So, I'm going to do one better for the FTC ... if I review a product on this site, I got it in the mail and was able to use it for an extended amount of time. With that said, I do get stuff in the mail that I don't like, don't enjoy and won't write about, just because I feel the negative press is more damaging to the company than nothing being said at all.

A few products I've received and loved -- The Titleist AP2 Irons with 6.5 Project X Shafts, the TaylorMade Spider putter, the new Titleist ProV1x balls, BlackWidow spikes (which, ironically enough, won their first major this PGA Championship, with Y.E. Yang sporting the suffocating spikes), anything Golf Pride, SkyCaddie SG5, Bushnell Tour V2, Puma golf clothing and basically any book that someone sends me to read and review.

So, yeah, if I'm reviewing something, it's for a purpose, as is the case with almost any website around today. Thanks, FTC! You guys are really helping the world.


Ottawa Golf Blog said...

Well said Shane. My sentiments exactly.

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