Thursday, January 14, 2010
Accenture's New Ad Campaign Features an Elephant ... Surfing?
According to the Wall Street Journal, Accenture, the company that dropped Tiger Woods after all the infidelity stuff hit the fan, is going to be spending $40-50 million buckaroos on a new ad campaign that involves animals doing things that animals don't normally do.
The top photo is an elephant surfing, but don't you worry, because they have others. Like a frog leapfrogging other frogs ("Play quantum leapfrog") or another elephant (or maybe the same one, not sure how that works) balancing on a tree with the tagline, "You're never too big to be nimble," across the screen. (I'm rather disappointed they didn't go with my idea, of two dogs doing it missionary, with the line, "Creating their own doggy ... style.")
You know, instead of spending all this money to hack out all the old Tiger posters from airports and replace them with these ridiculous animal ideas, maybe Accenture should do this. Put a poster up with a couple of sentences that tell us what the fuck the company actually does. Hell, it is easier for me to explain Google Wave to my grandmother at this point than to try and figure out what someone at Accenture would be doing on a daily basis. Does anyone even know a person that works at Accenture? Are they even human?