Wednesday, February 24, 2010
I Guess Ads With a Shirt-Less Tiger Eventually Had to Go
I don't shave my face a lot, mostly because I work from home and don't really like cutting hair off my face with four blades. What people do shave a lot? Women, so it was no surprise that Gillette is thinking about dropping Tiger Woods.
The CEO of the Procter & Gamble Co. says he doesn't know whether golfer Tiger Woods will ever appear in another Gillette commercial, and everyone else wonders when he'll next appear in a televised golf tournament.
Bob McDonald, who is also chairman of the Cincinnati-based consumer products company, says P&G wishes Woods the best on his efforts to work on family issues, after Woods' public apology for infidelity last Friday.
"He doesn't need to be distracted by us using his advertising, and we don't need the distraction of us using the advertising, either," McDonald told The Associated Press.
Okay, for the record, here are some of the ad ideas Gillette had with Tiger.
-- A video of Tiger hitting a golf ball through a window at a guy that is not using the most up-to-date razor by Gillette.
-- A video of Tiger spinning a mini-globe on his finger, flipping a golf club through the air with one hand, and then hitting the mini globe to Roger Federer, who inexplicably catches it with his tennis racket.
-- A video of Tiger, Derek Jeter and Roger Federer kinda dancing/walking through town to the tune of "Stayin' Alive," and then laughing at Federer or something. I'm not even really sure what this has to do with razors more than show us how dorky Tiger and the fellas really are.
I think it is safe to say that for all our sake, Tiger and Gillette splitting ways is a win-win.