On Thursday, a lot of golf fans were PUMPED for the start of the second round of the Accenture Match Play. Sure, Tiger Woods and Ian Poulter were bounced, along with Jim Furyk and Steve Stricker, but the Thursday match-ups were really interesting.
We had Phil Mickelson going out at 10:40 AM local time against Rickie Fowler. Bubba Watson was teeing it up against two-time winner this season, Mark Wilson. Rory McIlroy was wiping the floor with Ben Crane. The round was going to be great!
But when you flip over to The Golf Channel, no live golf was happening. Nope, golf didn't start until 2 PM ET, just around the time the opening match of the day made it to the 12th hole. 12! What in the hell?!
Instead, The Golf Channel showed a re-run of their morning show, The Morning Drive, and then some lead-in show called Golf Central Pregame, where they sit and TALK ABOUT THE MATCHES THEY AREN'T SHOWING!
Listen Golf Channel, I know you guys have a ton of flaws, and I also know you guys do some good occasionally, but come on, what's the deal? Is it the announcers? Scared they'll be on air too long? That's fine, give us the first hour without them. I'd actually enjoy that.
You have a unique opportunity here to be good at what you do. This isn't it. It's rather embarrassing, really.
Good news though -- at least they didn't upset anyone on Wednesday.