Monday, May 9, 2011
The Push for Seve as the European Tour's Lasting Image
There are iconic moments in sports that will just burn a hole in your mind forever. Michael Jordan leaping in the air with his fist out as he knocked down the shot against Craig Ehlo. The catch by Dwight Clark to beat the Cowboys in 1982. And the first pump of Seve Ballesteros that seemed always more passionate than those that do it today.
As you know, Seve passed away, and with that we lost a legend of the game way too soon, but one of the campaigns that seems to be logical and very possible is the hope for Seve to be the image of the European Tour.
He basically made the Euro Tour what it is today, and his image just makes sense. On Monday, the Twitter world responded with a possible look at what the logo might look like, and that's it above.
Who wouldn't want that to be flown over events in Europe for years to come? Consider me on board.