Tuesday, December 13, 2011
Why is TaylorMade's New Clubs Called RocketBallz?
If you haven't heard, TaylorMade just released a golf club called RocketBallz. Yes, that is the name, and while it might seem a little strange, there is a story behind it.
From their press release:
CARLSBAD, Calif. (December 13, 2011) – The name RocketBallz is a truly unique part of TaylorMade’s newest product franchise and draws upon inspiration from an engineering dream first realized in a prototype Rescue clubhead.
In search of the first significant fairway wood innovation in relation to COR and ball speed since the introduction of steel construction in the 1980s, TaylorMade developed and discovered advancements that, collectively, produced RocketBallz technology. “If you can come up with a name that does a good job of defining what the experience of a product could be, that’s exactly the scenario you want,” said Sean Toulon, Executive Vice President. “Product names come from all over the place but typically they’ll come from marketing, product marketing and sales. Never before has one come from R&D.”
Not unlike many early product prototypes, the first RocketBallz metalwood was rigid, unfashionable and unrefined but its performance was truly incredible. Taken to a handful of TaylorMade Tour Staff professionals for testing, the launch conditions and increased distance it produced were remarkably consistent and immediately unmistakable. The characteristics of the prototype’s performance were best captured in a single analogy as described over and over – “like a rocket.”
“I brought the prototype out to some players and Dustin Johnson was the first one to test it,” said Todd Chew, Tour Product Specialist. “He’s unbelievably long, as we all know, but he was just blown away by how far the Rescue was going. Dustin said a couple of times, ‘It’s like a rocket.’”
When the prototype returned from initial field testing, TaylorMade’s engineers took the creative liberty to etch the name, “RocketBallz,” into both the CAD model and the sole of the prototype clubhead. The etching, similar to the fashion in which the prototype performed, was raw, aggressive and far-removed from the alphanumeric naming conventions normally associated with such product developments.
So, there you have it. Once we get our hands on one of these bad boys, we will tell you how it performs, but for now, just be glad the latest golf club isn't just a random assortment of numbers and letters.