Wednesday, February 15, 2012
Pebble Beach Ratings Show Tiger Still The Only Pony in Town
The Golf Channel announced in a release that the final round of the Pebble Beach Pro-Am last week was their highest rated golf event ever. While the stat might be a tad misleading (remember, up until a couple of years ago the Golf Channel basically showed the B.C. Open and that was it), it does show us something simple yet important; Tiger Woods is still the biggest draw in town.
Some could argue that Tiger being paired with Phil Mickelson was the reason for the 2.37 million viewers (and add another to that since I was watching in New Zealand), but honestly, it's all about Tiger. Why? Because people want to see him win, compete, comeback ... whatever. The Phil thing definitely made it more interesting for the casual viewer, but if it was Phil vs. Rickie Fowler or Rory McIlroy, that number would have been about 20 percent of what it actually was.
Tiger is still the tour, as far as ratings and fans are concerned, and while I thought that might change over the last few years, it definitely hasn't.